why ecommerce sites should have a blog?
Many ecommerce sites do not include a blog, this is probably because the businesses have not considered having one or realised that there are benefits available.
Ecommerce and blogs
If you are an ecommerce company it is a good idea to set up a blog to gain more customers and make your business become more established.
With blogs on an ecommerce site you are more likely to find the results of the site on the first few pages depending on how established the business is.
Having more blogs on the site improves SEO e.g. the results displayed on the search engine. This can happen because how many pages you have on your site affects the amount of internal hyperlinks connected to your site.
Blogs can also improve marketing and increase the amount of profit in the business by writing about products, benefits, functionality, specification, uses and linking to the actual product pages to buy.
Your ecommerce site should have analytics which includes many statistics about the customers you draw in and how many page views the site has gained which will be a source of feedback to improve the site/ business to target a particular audience whether that is age, gender, hobbies etc...
Overall Blogging on ecommerce sites is significantly helpful for drawing in customers.
