What is a Blog?

A Blog is in effect a website, usually maintained by an individual with regular entries of commentary, descriptions of events, or other material such as graphics or video. Entries are commonly displayed in reverse chronological order.

Many blogs provide commentary or news on a particular subject; others function as more personal online diaries. A typical blog combines text, images, and links to other blogs, web pages and other media related to its topic.

Blogs are one of many platforms with optimisation benefits.

Benefits of Blogs to SEO Ranking:

• Structured content
• Easy for search engines to spider
• Inbound link magnet
• Easy to share blog content through Social networking sites
• RSS Feed URL’s
• Fresh content non-search traffic
• Active community

Why use a Blog?

Using blog software to manage certain kinds of content on a website such as a media room, to archive newsletters, post frequently asked questions and to provide product updates can make a site that is otherwise very search engine unfriendly, become a viable source of good rankings. This applies to both regular search engines as well as blog search engines.

You must bear in mind that it does take some work on a regular basis, however, the payoff can be significant.

Adding complimentary and useful information about products and services with links to other areas of your website to relevant information will increase your presence on search engines.

Track?

Track your campaigns, find out who reads your newsletters, what links deliver readers to your website, what promotions and information generate more interest, remember if someone regularly reads your news items they will know who you are, your brand, and will remember you when it’s time to buy.

Blog Modules and adding a blog to an existing website

WordPress was originally a blog but became a powerful content management system so comes with a blog built in. If it's there use it to create a news section on your website.

Other content management systems such as OpenCart and Magento have plugin modules available to add a blog to your website, so use it to keep your site fresh and to increase search engine optimisation.

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