Search Engine Optimisation

Google Shopping (Google Merchants)

What is Google Shopping?

Google Shopping or Google Merchants, Google Product Search, formerly Google Products and Froogle, is a price comparison service launched by Google that allows for your physical products to be displayed on Google.

What the benefit of Google Shopping?

By uploading a product data sheet to Google you are able to display your products within Google Shopping, this means that if someone searches for a product you sell on Google it has the potential to appear on the shopping feed on the first result page of Google and in ‘Google Products/Google Shopping’, what’s more if you click on your listing it takes the visitor directly to that page on your website giving them the potential to buy!

Benefits of Google Shopping to SEO Ranking & Sales:

  • Add your products within hours to Google
  • Update your products daily/weekly
  • Inbound link to your product pages
  • Products potentially displayed on the first results page of Google
  • Products featured in Google Shopping pages
  • Increased sales potential

Improving your current Google Shopping Results?

If you are already using Google shopping results here are a few tips that will help to enhance your list positioning.

  • Update your feed as often as possible (at least once a week)
  • Fill in your delivery information in your Google Merchant Centre
  • Titles – Use Keywords but not more than once (DO NOT CAPITALISE)
  • Descriptions – Make keyword rich but don’t repeat
  • Pricing – Lower prices help to push you up the list (Not essential as cheaper or free postage can have the same effect)
  • Age of feed – Not updates but the fact that you have been listed for a period of time and have continued to update


Unfortunately, Google Shopping is no longer free! If you want your products to appear in Google Shopping you will need to invest in a Google Adwords campaign but direct the budget at Google Shopping.

Track Google Shopping Results?

As you will be using Google ads to promote your products in Google Shopping you can track the results of your impressions, clicks and sales generated so can very quickly determine if it works for you and increases sales.

Speak to us about helping you set-up Google Shopping?

Setting up Google feeds from your website can be a manual process or if using eCommerce platforms such as Magento and OpenCart can be automated using plug in modules.

Unfortunately, Google Shopping does change the specification to improve the service on a regular basis so if changes are made and are not in your feed, products will not appear. We can monitor this for you, see where there are issues or errors in the products you may have added and fix or feedback revisions so that your products appear.

Please call us to find out more: 01707 378455

Find out more about Google Shopping


Visit the Google Merchant Centre to create your Google Shopping Account

Google Shopping

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