QR Codes have been around since the 90′s but have only really been adopted as smart phones have become widely available.
So what is a QR Code?
QR or ‘Quick Response Codes’ are a type of barcode that can be read by scanning using smartphones and dedicated QR reading devices. The codes link directly to more extensive information, emails, websites, phone numbers, offers and more! Most smartphones have a QR application installed or you simply download a free App from the market place.
For advertising and marketing, they offer huge potential for getting your brand, products and services across to your audience. You may have noticed QR codes on posters on billboards, bus stops magazines, newspapers, flyers and websites. By simply scanning the QR Code with your Smartphone you can access a wealth of information, this might be just a phone number, a page within your web site showing event dates or even an offer or voucher you have hidden on your website that will show the success of your QR Code campaign.