Rona Sewing Machines were using a very old eCommerce software that was very clunky and had no customer account functionality to simply sent visitors off to PayPal.
Rona was looking for something modern, easy to use, responsive for mobiles and that allowed customers to create accounts so that they could order on a regular basis. This would then allow for the ability to market to customers and sell more add-ons moving forwards as in the past it was only machines that were available on-line.