SEO TIPS FOR WORDPRESS
We all want to get the top spot on Google’s front page. But how does one get there – some may wonder? No need to wonder any longer. We will show you how to properly use SEO functions in WordPress posts, so you can perform better in search results.
If you want your WordPress posts to be on that front page, then check out the 6 simple tips to optimise your blog posts:
#1 focus on a keyword
A focus keyword is the main keyword you’re hoping people will look for and land on your post. If your blog is in a lucrative niche, then there is a high chance you will be competing with many other established and prominent posts for popular keywords. If that’s the case, you can get more organic traffic by using long-tail keywords.
Remember your audience are humans, not robots. People don’t just type one keyword in search engines, they generally use phrases. So a good keyword can be a phrase. For example instead of just entering “coffee shops.” You can enter “coffee shops in London.”
Once you’ve chosen your focus keyword for your post, WordPress SEO will show you how many times you have mentioned that keyword within your blog post.
#2 writing a SE0-friendly post title
A good SEO-friendly title is something that’s readable, understandable, contains your focus keyword and within the 70 characters limit.
Ensure your SEO title describes exactly what people will get if they click on the link.
Simplify your title, rather than using “A Comparison between long-tail and short-tail keywords from SEO point of view” or “My ideas on long-tail and short-tail keywords” try something like “Long-tail vs. short-tail keywords – SEO Practices.” This title is not only catchy – but also contains the right keywords that people would be searching for.
#3 SEO Meta Description
While some experts believe Meta description for a page is no longer relevant – many others would disagree. At Tristar Web Solutions, we recommend using Meta description for all of your posts. A Meta description could be useful in giving the viewer a brief insight into the article.
Make sure your Meta description is helpful and enticing for the viewer. Also, ensure that you mention your focus keyword in the Meta description tag for search purposes. The character limit for Meta description is 155 characters. Try to stay within that limit and try to use your focus keyword earlier in the Meta description rather than later.
#4 internal linking should be second nature
After blogging for a while, you will have enough content that you would want people to read. With internal linking, you can send new readers to visit your older relevant posts.
Internal linking is a great way to develop context between your new and old posts. WordPress enables users to search for old posts right inside the post editor. To browse your old blogs – press the link button in your post editor and click on “Or link to existing content.” This will open a search box. Search for older posts you’d like to link and it will show the results as you type. Select the post you want to link and then press the “Add link” button.
Each post you publish on your WordPress website has the potential to increase your search engine traffic. By writing SEO-friendly titles, adding Meta description and cross-linking between your older articles, you will start noticing an increase in your search traffic.
So that’s it folks, we hope that you found the above SEO tips for WordPress sites helpful. For more tips on SEO, check out our other blog posts on website optimisation.