Benefits of using Instagram for small business marketing

Benefits of Instagram

Benefits of Instagram

With over 150 million users, Instagram is one of the uber platforms for photo-sharing applications. There are many benefits of using Instagram, as it is an increasingly popular platform for brands to create and leverage, as visual content has become ever more popular on social media.

Instagram is a great platform to share photos – and short video clips with your fans, followers and customers. If your business is not on Instagram, it’s probably a good idea to head on onto it now! Here are the top three benefits of using Instagram for small businesses.

#1 creativity = increased engagement

Instagram offers various ways to display your photo. With the given filters and editing options, you can be as creative as you like. Adding your own style and uniqueness could earn you a lot of “loves” and positive comments from your audience. Also, don't forget to provide a link to your website in your Instagram bio to help direct website traffic!

#2 building trust and personality

People like to buy from people, not businesses. Instagram allows businesses to be perceived as more humanised – thus helping businesses to create an emotional connection with their audience. The great thing with this is that it allows you to share experiences of your business in an informal and casual way – adding a personal feel to your business. By being more personable and approachable can help you build trust, which can have a positive effect on your business.

#3 capturing your target market

If you’re targeting the millennial - people born from 1980 to the early 1990s, then Instagram is the best place to be. Over 37% of people in this age group use Instagram. So if you want to reach and connect to the under 35 crowd, you should definitely create an Instagram account.

Despite Instagram working for youth-focused brands like Red Bull and Coco Cola, brands like Ford and Starbucks are gaining a great level of engagement on their Instagram profiles. So, if you’re a FMGG business then Instagram would be worthwhile for you.

#4 last but not least

I know I mentioned three benefits, but this one is also worth mentioning.

Free advertising. Yes, you’ve read it correctly – and there’s no catch about it. The great thing about Instagram is that you can showcase your products and services for free, and generate huge exposure.

So now you know why Instagram is a great platform for you to strengthen and broaden your online reach. If you haven’t already, it’s the best time to do it now!

Comments are closed.