5 tips for using pinterest for business
Pinterest for Business is becoming a trend as Pinterest gets more and more users every day, lots of new tools and features come into the mix to help businesses grow and build their online presence. Since Facebook and Twitter get all of the attention, businesses may forget the great benefits Pinterest can bring.
Pinterest is great for product based businesses such as those in the retail industry: fashion, home, food, art and so forth. 85% of Pinterest users are women, so if your business tailors to the female demographic, then it’s probably a good idea to head on onto Pinterest now.
Below are some tips on how to get the most out of Pinterest for your business.
TIP 1 - make it personable
To build trust and rapport, making your brand more humanised is the way to go. Use a personable image with your brand in your profile instead of just a logo – and ensure your name is easy to locate on Pinterest. Increase the online reach of your Pinterest profile by adding links to your website and other social network accounts like, Facebook and Twitter.
TIP 2 - let your creativity shine through
To grab your audiences’ attention, you can use creative pin titles. Your marketing campaign should place emphasis on the lifestyle and sell a story as opposed to just selling a product. Always use clear images with descriptive text that includes keywords. Always credit the source of pins. While you should be creative with your pins, always stay true to your brand and pin only what you feel truly represents your business.
TIP 3 - engage your audience
If you want people to engage with you, then you need to spend time engaging too. Pinning, liking and commenting regularly means a better chance of more likes, comments and followers.
To engage your users, holding competitions like “pin to win” or the most “Re-Pinned boards win” could attract users to get involved in your online competition and potentially increase word of mouth. To raise more awareness of your Pinterest competition, you can link the contest with other social media networks like Twitter/Facebook.
FYI – remember to stay focused and not promote too many things at the same time as it may lead to a less-engaging presence.
TIP 4 - keep tabs on your competition
The great thing about online marketing is that you can easily research and learn what your competitors are up to. You can start with reviewing other popular business boards that are most popular on Pinterest.
To help with your reviewing – top 5 brands nailing it on Pinterest right now are:
1. Nordstrom – fashion, DIY and décor
2. 3. Lowes – home improvement
4. L.L. Bean – outdoor activities and wedding themes
5. Etsy – clothing, home and jewellery
TIP 5 – infographics is the new thing
Infographics are a great way to increase engagement and followers on Pinterest. Among all your pins/re-pins, original content – particularly ones that are educational – will give you that extra edge. Pinterest is the perfect place to place creative infographics, since it’s mostly visual and image-based. You can create your perfect infographics now on online tools such as https://infogr.am/en and http://piktochart.com//.
