What is a Blog?
A Blog is in effect a website, usually maintained by an individual with regular entries of commentary, descriptions of events, or other material such as graphics or video. Entries are commonly displayed in reverse chronological order.
Many blogs provide commentary or news on a particular subject; others function as more personal online diaries. A typical blog combines text, images, and links to other blogs, web pages and other media related to its topic.
Blogs are one of many platforms with optimisation benefits.
Why use Blogs?
Using blog software to manage certain kinds of content on a website such as a media room, to archive newsletters, post frequently asked questions and to provide product updates can make a site that is otherwise very search engine un-friendly, become a viable source of good rankings. This applies to both regular search engines as well as blog search engines.
You must bear in mind that it does take some work on a regular basis, however the payoff can be significant.
Social Networks
Setting up groups on social networking sites such as 'Facebook' can also help to aid you getting noticed, you can request that people follow your group and you can then market to these people and post information and links on the group profile.
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